Melbourne Sports Museum Critiques

Sydney Olympics logo.

Designed by Michael Bryce, an architect and graphic designer who also designed the Brisbane Olympics logo 1992, The Australian swimming dolphins logo, logo for the wallabies rugby union, logo for 2007 cricket World cup and fashion brands such as Fendi and Valentino. 

Designed as a vector image in 1998.

The design has a flowing and vibrant mood. Vibrant through the colours red, yellow and blue. Which are all incorporated in the olympic rings. Flowing and smooth movement is expressed through the rough brush strokes and the thickness of the strokes. The thick and thinness of the lines make the logo easy to look at and the curves give texture. The logo is asymmetric having a strong sense of balance and even though the person in the picture looks like its running it has a sense of stability through lines and the proportion of the boomerang. There's a balance of heirachy within each element, there's no major focal point you seem to look at the word sydney first and then the imagery and colours, which are the most important in a logo, so this logo is easily recognised and remembered. There's a nice positive and negative space created but the image, around the boomerang and under the blue brush stroke creating a Sydney Opera House. 

Bold and flowing lines create a soothing movement through the design which is also reflected in the typeface. Thick and thin organic lines create the dimension. Mixture of cool and warm colours giving a vibrant contrast. The colours used in the image are taken from the Olympic rings having a nice balance of reflecting one another. The brush strokes give a grainy texture creating depth and form. The design is very open giving an illusion of space that isn't there. 

The design is abstract, because the logo has a strong sense of colour and line. Also having a feel of street art, the brush stroke used to represent the Opera House look like the they could have been done by a spray can. Also could have a slight feel of figurative art, because the logo is designed from real life objects.

The boomerangs and suggestions of sun and rocks together with the colors of the harbor beaches and the red of the desert evoke a landscape unique to Australia. The emblem represents the figure of an athlete, using typically Australian shapes and colours. The boomerangs and suggestions of sun and rocks, together with the colours of the harbour, beaches and red interior invoke the unique Australian landscape and its original inhabitants. The flash which transforms the silhouette of Sydney Opera House into a trail of smoke from an Olympic torch recalls the emblem of Sydney's Olympic candidature.

I like the simplicity of this design, I think it works well for its intention. It grabs peoples attention and is easily recognisable and remembered. I like how the every element has a meaning in the design, blue stroke representing the Opera house, Yellow arm representing running hold the torch which is a major element in the olympics, the red legs symbolising the a boomerang which is a strong element in Australian Aboriginal culture.   

Australian Open umbrella

Vector logo printing onto Nylon canopy. Designed in 2009.


Nice sense of positive and negative space, this designs simple by using the logo on the solid colour,clear and clean no messy in the background. The palette compliments the design, making the logo stand out. The heirachy is clearly the logo which is the purpose of the umbrella. The umbrella has a nice symmetric design. The scale of the logo is perfect if any smaller would not be recognisable and any bigger would over power the umbrella and be too in your face. The repetition of the logo goes well how its evenly spaced every second panel.  
The contrast of the bright logo against the blue adds emphasis to the logo. 


Strong and bold design expressed through solid blue colour and contrast between colours, blue agains orange looks great. Bright and vibrant colours to go with the theme of tennis in summer. Glossy texture created through dominant deep flat colours, giving a shiny effect.


Style could be action art, seeing as the image is in a movement position. 


The concept behind the design is to portray summer fun times at the tennis. Blue representing blue summer sky, the blue tennis courts which are played on at the open and blue is also used in the Australian flag. The sun behind the player pointing out that the Aus open is always in summer and its usually extremely hot their. 


Like the design its simple and clear, you look at the image from a distance and it's clear that its a tennis logo.  

Critiquing Tools

Art Vocabulary List

Foreground- The part of a picture that is nearest to and in front of the viewer.

 Palette- a palette is either a given, finite set of colors for the management of digital images (that is, a color palette), or a small on-screen graphical element for choosing from a limited set of choices, not necessarily colors (such as a tools palette).

Harmony- In order to create harmony and unity, you must design a page or site using consistency and repetition.

Focal Point- The point of the design where the eye is drawn to. A focal point is the most important part of the page or the part of the page that is the most dominant.

Flowing- designed or arranged to offer the least resistant to fluid flow, easiest for the eye to move around the page or design.  

Adjective List

Tacky- Lacking style or good taste, tawdry.

Negative space- Negative space, in art, is the space around and between the subject of an image. Negative space may be most evident when the space around a subject, and not the subject itself, forms an interesting or artistically relevant shape, and such space is occasionally used to artistic effect as the "real" subject of an image. The use of negative space is a key element of artistic composition.

Curved- generally speaking, an object similar to a line but which is not required to be straight.

Smooth- Having a texture free from roughness and stubble. Which creates a smooth surface. 

Figure and ground- Figure ground is a visual relationship between foreground and background. This is important to the perception of images, as the edges form the image that we see.

Principles and Elements of Design List

Elements

Line- Line is the basic element that refers to the continuous movement of a point along a surface, such as by a pencil or brush. The edges of shapes and forms also create lines. It is the basic component of a shape drawn on paper. Lines and curves are the basic building blocks of two dimensional shapes like a house's plan. Every line has length, thickness, and direction. There are curve, horizontal, vertical, diagonal, zigzag, wavy, parallel, dash, and dotted lines.

Colour- Color is seen either by the way light reflects off a surface, or in colored light sources. Color and particularly contrasting color is also used to draw the attention to a particular part of the image. There are primary colors, secondary colors, and tertiary colors. Complementary colors are colors that are opposite to each other on the color wheel. Complementary colors are used to create contrast. Analogous colors are colors that are found side by side on the color wheel. These can be used to create color harmony. Monochromatic colors are tints and shades of one color. Warm colors are a group of colors that consist of reds, yellows, and oranges. Cool colors are group of colors that consist of purples, greens, and blues.

Shape- Shape is defined as an area that stands out from the space next to or around it due to a defined or implied boundary, or because of differences of value, color, or texture. Shapes can also show perspective by overlapping. They can be geometric or organic. Shapes in house decor and interior design can be used to add interest, style, theme to a design like a door. Shape in interior design depends on the function of the object like a kitchen cabinet door. Natural shapes forming patterns on wood or stone may help increase visual appeal in interior design. In a landscape, natural shapes, such as trees contrast with geometric such as houses.

Form- Form is any three dimensional object. Form can be measured, from top to bottom (height), side to side (width), and from back to front (depth). Form is also defined by light and dark. There are two types of form, geometric (man-made) and natural (organic form). Form may be created by the combining of two or more shapes. It may be enhanced by tone, texture and color. It can be illustrated or constructed.

Principles

Stability- The condition of being stable or in equilibrium, and thus resistant to change.

Dynamics- In the field of physics, the study of the causes of motion and changes in motion is dynamics. In other words the study of forces and why objects are in motion.

Rhythm- Rhythm - is a movement in which some elements recurs regularly.  Like a dance it will have a flow of objects that will seem to be like the beat of music.

Scale- Scale in drawing refers to the proportion or ratio that defines the size relationships.  Models, architectural plans, maps and paintings/drawings all use scale to create the illusion of correct size relationships between objects and figures.

Style Time Line

Metaphysical painting      

Metaphysical Painting is an Italian art movement, born in 1917 with the work of Carlo Carrà and Giorgio de Chirico in Ferrara. The word metaphysical, adopted by De Chirico himself, is core to the poetics of the movement. They aimed to depict an alternative reality which engaged most immediately with the unconscious mind. In this style of painting, an illogical reality seemed credible. Using a sort of alternative logic, Carrà and de Chirico juxtaposed various ordinary subject typically including starkly rendered buildings, trains, and mannequins.

Joe Joubert, Laura corbier

Lyrical Abstraction                                          

Lyrical Abstraction (Color and Mood) is related in spirit to Abstract Expressionism. Lyrical Abstraction represents an opening to personal expression, romantic abstraction in a loose gestural style. Existed in the 1940's.

Karin Kuhlmann.Tom McNease

Pop Art                                                              

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art challenged tradition by asserting that an artist's use of the mass-produced visual commodities of popular culture is contiguous with the perspective of fine art. Pop removes the material from its context and isolates the object, or combines it with other objects, for contemplation. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

Andy Warhol, Jim Dine

Optical Art                                                      

Style to make art an optical illusion.

Optical art is a method of painting concerning the interaction between illusion and picture plane, between understanding and seeing. When the viewer looks at them, the impression is given of movement, hidden images, flashing and vibration, patterns, or alternatively, of swelling or warping. Op painters and sculptors used geometric designs in order to create feelings of movement of vibration, sometimes vibratant colours and other times simply black and white.

Evolved in the 1960's.

Bridget Riley, Victor Vasarely

Digital Art

Digital art is a general term for a range of artistic works and practices that use digital technology as an essential part of the creative and/or presentation process. Since the 1970s, various names have been used to describe the process including computer art and multimedia art, and digital art is itself placed under the larger umbrella term new media art. The techniques of digital art are used extensively by the mainstream media in advertisements, and by film-makers to produce special effects. Desktop publishing has had a huge impact on the publishing world, although that is more related to graphic design.

Christopher Haines, Adrien Donot

Street Art                                                           

Street art is any art developed in public spaces — that is, "in the streets" though the term usually refers to unsanctioned art, as opposed to government sponsored initiatives. The term can include traditional graffiti artwork, stencil graffiti, sticker art, wheatpasting and street poster art, video projection, art intervention, guerrilla art,flash mobbing and street installations. Typically, the term street art or the more specific post-graffiti is used to distinguish contemporary public-space artwork from territorial graffiti, vandalism, and corporate art.

Whereas traditional graffiti artists have primarily used free-hand spray can paints to produce their works. Street art encompasses many other media and techniques, including: LED art, mosaic tiling, murals, stencil art, sticker art, street installations, wheatpasting, woodblocking, video projection, and yarn bombing.

1970- France

Banksy, Alexandros Vasmoulakis

Realism                                                                

Realism is defined by the accurate, unembellished, and detailed depiction of nature or contemporary life. The movement prefers an observation of physical appearance rather than imagination or idealization. In this sense, Realism can be found in movements of many other centuries.

1850-1880

Henri Fantin, Jean-Louis Forain

Toyism                                                           

is an art movement that rose to prominence in The Netherlands in the 1990s. Introduced by an artist using the pseudonym Dejo at the Veenmuseum in 1992, the toyist style of painting emphasizes narrative depictions featuring figurative rather than abstract objects focusing on aspects of the human condition. Stylistically, it features the heavy use of outlining, bold colors and craftsmanship. Toyist artists select a pseudonym and an icon which is incorporated into their paintings.

Artist - Missy Sassy, Miss Fihi

Shock Art                                                           

A contemporary art that incorporates disturbing imagery, sound or scents to

create a shocking experience. While the art form's proponents argue that it is "embedded with social commentary" and critics dismiss it as "cultural pollution", it is an increasingly marketable art, described by one art critic in 2001 as "the safest kind of art that an artist can go into the business of making today". While shock art attracts curators and makes headlines, Reason magazine's 2007 review of The Art Newspaper suggested that traditional art shows continue to have more popular appeal

Evolved in the 20th century.

Andres Serrano, Marcel Duchamp, Damien Hirst

Shin Hanga                                                            

Also known as New Printing, was an important 20th century movement in Japanese printmaking. Shin Hanga print artists often revisited the popular subjects of the classical period of Ukiyo-e: beautiful women, famous actors, and stylized landscapes. In contrast with Sosaku Hanga, or Creative Prints, which are self-published, Shin Hanga prints were produced in the traditional method with artists working in tandem with printers and publishers to create collaborative works. Products of a transitional era, Shin Hanga prints often incorporate modern elements and sensibilities into familiar environments, blending nostalgia for the old with a sense of wonder for the new.

Takashi Ito,Benji Asada

http://wwar.com/masters/movements/realism.html

http://www.davidsongalleries.com/subjects/shinhanga/shinhanga.php

http://arthistory.about.com/od/arthistory101/a/toyism.htm

http://mapesy09.blogspot.com/2010/11/international-typographic-style.html